Bristol Myers Squibb Lead, Digital Capability Management, Veeva in Tampa, Florida
Global Field Force Management Leader and Business Partner responsible for managing multiple field force applications under different business units and supporting cross-functional activities related to Sales Alignment, CRM Operations, technology platforms, internal collaborations, reporting and analytics platforms as well as vendor projects to ensure success of field operations. Role will be also directly working with other regions like Latin America, Canada, EMEA, China and APAC leads to ensure rationalized and harmonized technology platform and business processes.
Plan and deliver Veeva (InterAct) CRM strategies while managing application enhancements/modifications across multiple Business Units
Analyze customer data collected through multiple sources, and present it so that business managers can make more informed decisions using techniques such as data mining, correlation, and pattern recognition to analyze the customer data
Review and update the InterAct CRM platform structure and architecture ensuring a seamless operability across the organization
Participate in Customer Journey Mapping analyzing touch points with matrix teams across the organization and maximizing business opportunities
Work closely with other departments to discuss their business needs and explore possible solutions depending on current and future needs
Develop testing strategies for all aspects of Veeva CRM to ensure the most effective testing approach, while managing a team of global testers to plan and execute on CRM Release Management
Plan, deliver and lead new strategic capabilities that create tangible business value with well-articulated and evidenced business outcomes
Plan, support and monitor of Field Force alignment changes & additions within InterAct
Work as the primary interface between the Business and Technology in order to analyze and validate published Business Requirements and turn them into functional/technical solutions
Collaborate with multiple regional and global teams to ensure harmonization of Global/Local Release Management of technology solutions
Establish a strong working relationship with senior business leaders in Sales & Marketing domains to map out roadmap and align with portfolio planning
Work closely with strategic partners, providing the leadership necessary to synchronize business and IT processes and ensure compliance with BMS policies and procedures
Work closely with functional managers to discuss their business needs and explore possible solutions based on current and future needs
Lead and work closely with matrix teams from BMS, Business Partner and external vendors to ensure a smooth execution of programs, project and support activities
Manage, develop and coach a team of Business Analysts and Project Managers to ensure smooth running of operations and ensure field facing applications meet and exceed field expectations
Participate as a contributing member to the NACC Leadership Team, with indirect reporting relationship to the Executive Director & Site Head, North America Capability Center
Manage vendor contract and Service Order renewals & develop policies for budget monitoring & control. Also oversee operational expense budget for the Operations team at the NACC.
Bachelor’s degree required
Overall 10-15 years in Information Technology
8-10 years of pharmaceutical experience or other relevant CRM and Field Force processes
Background in Help Desk / Service Desk domains and end to end process desirable
Demonstrated experience in Sales & Marketing CRM systems specifically Veeva and/or salesforce.com a must
Good knowledge of Veeva CRM / Salesforce.com platforms – Veeva CRM Admin Certification preferred
Demonstrated ability to build strong working relationships with a broad matrix team and achieve results
Excellent business and transaction processing as well as strong analytical and problem solving skills
Good leadership and decision making skills, with the ability to influence others
Proven strong client management skills particularly with senior level
Ability to effectively manage multiple, complex initiatives and conflicting priorities
Experience of direct and digital marketing ideally in a similar industry.
Confident and articulate communicator capable of inspiring strong collaboration in an organization.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.