Bristol Myers Squibb IO Senior Product Manager(LC)/ Associate Marketing Manger in Shanghai, China
Lead overall brand strategies of Marketing Department and develop brand plan for Opdivo Lung Cancer
Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic area
Uses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behavior
Manage national top KOL engagement, understands KOL academic insights, win KOL advocacy for IO successful launch
Develops marketing messages, positioning and communication materials that are consistent with the product label, positioning and product strategy
Works effectively with internal partners to help to develop and gain alignment of Functional Plan
Shapes Market Research design by identifying key questions to ensure research informs business objectives
Lead promotional activity planning and implementation to win physician advocacy through collaboration with sales team and cross-functional team
Demonstration of professionalism, self-motivation, learning agility, passion, creativity and accountability
Proficient in oral and written communication (English & Chinese)
Preferred with business analysis and development experiences
We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.