Bristol Myers Squibb Manager, US Media and Optimization in Princeton, New Jersey

Worldwide Commercialization; Worldwide Multi-Channel Hub; Worldwide Digital Hub; Worldwide Strategic Planning and Media Team; Media and Optimization Team - The Media & Optimization Manager is focused on supporting day-to-day media execution within the US business. Focused on supporting the business and digital hub on executing media and search while ensuring compliance and financial responsibility with the agencies and internal organization. Reinforcing standards and optimizing operating models and best practices for the media and search discipline.

Summary

Manage the day-to-day operations of the media and search agencies and ensure both our internal and external partners are maximizing their relationships. Educate and reinforce standards to optimize how BMS leverages and executes media as well as Organic and Paid Search across the customer journey (primarily patients, physicians, and payers). Ensure we are being financially accurate and achieving predetermined goals according to budgets and goals for the agencies and the business.

Key Responsibilities and Major Duties

Provide support to the US business for Media, Search Engine Optimization and Search Marketing Strategy and Best Practices

Create and establish standards, best practices and advancement in how BMS leverages Media, Organic and paid search activities

Establish deeper strategic relationships with Media and Search Engine providers. Allowing BMS to stay ahead of algorithm changes/advancements in SEM/SEO

Drive greater emphasis on leveraging digital media, paid and organic search together to drive the maximum impact on behalf of our brands

Explore and partner across the matrix on innovative solutions such as voice search, and machine learning capabilities to drive advancements in media and search

Drive continuous education and improvement across all 3rd party media and search activities

Partner with AD, Media and Optimization for media, SEO/SEM driving standards, best practices, tools and optimization of media and SEO/SEM Strategies

Builds and maintains subject matter expertise on BMS and external/industry capabilities

Provides input into agency and/or vendor selection and management of agencies / vendors

Develops and maintains operational model, standards and capability roadmap in partnership with key stakeholders

Collaborates across BMS organization (Multi-Channel Hub, Information Technology, Multi-Channel Capabilities Standards Committee (legal, medical, marketing and Regulatory), and Business Units on key activities like planning, prioritizing, and implementation support for key media/SEO/SEM Strategies

Aligns Search agencies with CID workbook and adobe analytics training and implementation with Multi-Channel Capabilities

Identifies needs for media/SEO/SEM solutions across the enterprise and escalates to the MC Hub team leaders

Supports analytics KPIs/Measurement plans, optimization and insights of monthly activity/quarterly impact and integrates with rest of marketing mix and media optimization

Provide training and education for US internal MCH and Brand stakeholders to enable pull through across markets and businesses.

Requirements

4 year bachelor’s degree required

Experience

Candidate should possess 4-8+ years focusing on Media/Search strategy and execution and/or Digital/Media experience

2+ years’ experience in a corporate advertising setting preferred

Competencies – knowledge, skills, abilities, other

Search Engine Marketing and Search Engine Optimization functional expertise

Media functional expertise (Media Planning and Buying)

General Digital Marketing expertise preferred but not required

Experience working at media agency

Background in a regulated corporate structure or industry preferred but not required

Knowledge and understanding of Pharmaceutical Marketing (HCP and Patient) and Pharmaceutical regulations in the US and Globally preferred but not required

Proven track record of collaborating with other teams and delivering results on budget, schedule and strategy

Excellent planning, prioritization, management, and organizational skills

Excellent project skills, including experience selecting / directing agencies and vendors

Proficiency at demonstrating the Core BMS Behaviors

Possess a skillset to excel at both strategy and tactical execution

Proven track record developing and executing multichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer orientation, and operational excellence

Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize value of marketing investment

Experience working in a matrix organization

Strong leadership skills, interpersonal and communication skills

Can multi-task and adapt quickly to competing priorities while remaining focused

Ability to navigate complex and continually evolving organizational environments

Adaptable to new situations, quick learner

Microsoft Office (excel, word, PowerPoint)

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.