Bristol Myers Squibb Director, WW Digital Strategic Planning and Media in Princeton, New Jersey
The Director, Worldwide Strategic Planning and Media’s primary focus is to work across the Worldwide Digital Hub to establish, evolve, and develop consistent approaches for digital and media strategy, planning, and reporting/analytics. This role will establish and refine collaboration and operating model(s) across hub, business, matrix team members and media/search vendors. This role will directly report to the Worldwide Head, Digital Hub. The Director, Worldwide Strategic Planning and Media is an expert in digital and media strategy and planning with expertise in digital marketing, search engine marketing, applying analytics and buying practices across all digital and media channels. This role is looked upon as a thought leader on emerging digital and media practices with pull through supported by the individual digital marketers supporting the markets and brands. This role serves as a primary business owner of the media agency relationships and partners.
Duties and Responsibilities
Establish (in partnership with the digital marketers) and coordinate a regular cycle and consistent approach for annual digital and media planning which may vary in timing by market and/or business. Pull this through the Digital Hub by educating and empowering the digital marketers to execute your approach at the market and business level.
Establish close working relationship with the Business Insights and Analytics (BI&A) team to ensure timely, consistent and relevant delivery of reports and analyses to optimize our digital and media plans throughout the year (with emphasis on planning cycle requirements). Pull this through the Digital Hub by educating and empowering the digital marketers to execute your approach at the market and business level.
Establish the media and search agency partner(s) strategy, scope and service offering(s) for priority markets.
Lead digital marketing efforts with customers just beginning to leverage the power of digital (e.g, payer)
Lead the development of media and search engine marketing standards for BMS by market as required.
Lead the assessment and approval of emerging and potential media and search partners through the cross-functional BMS MCCSC process and committee
Reinforce and refine as needed the established operating model for media and search engine marketing programs and tactics integrating and streamlining into Multi-Channel operating models. Pull this through the Digital Hub by educating and empowering the digital marketers to execute your approach at the market and business level.
Continue to keep up-to-date on the current and potential BMS roster of media and search engine marketing providers.
Facilitate and lead training(s) for agency on-boarding, marketer on-boarding and new team member on-boarding.
Facilitate understanding of complex regulatory requirements that apply to media and search engine marketing and evolve standards to ensure markets and teams maintain compliance and are enabled to make effective, strategic business decisions.
Share media best practices across relevant stakeholders.
Provide expert media support to business as needed for: complex media capabilities; issues; medical/legal/regulatory reviews; minimum performance standards, strategic input for media planning, training, etc.
Monitor media trends and requirements and translate complex requirements to capabilities/solutions that allow the business to leverage that information to make effective strategic business and compliance decisions.
Build and maintain strong, credible relationships with outside agencies, trade associations and customers; leverage those relationships to support the company strategy.
Communicate with peers and management across the company to transfer information and best practices that support and promote effective and efficient media compliance.
5+ years working within the pharmaceutical industry
Minimum of 5 – 7 years’ experience in hands on digital marketing, media/search engine marketing, and associated reporting and analytics.
Deep experience including acquisition, conversion and retention strategies across all of the key marketing channels (TV, Journals, Print media, Out of home, paid and organic search, display advertising, social, CRM/email) required – greater focus on digital versus offline.
Proven track record in digital marketing and media a must.
People management experience required.
Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions required
Ability to lead and direct in a highly matrix environment
Global work experience preferred
Payer experience preferred but not required
Ability to influence, lead independently, and exercise good judgment
Ability to multi-task, be detail oriented, accurate, and analytical and act with a sense of urgency when needed.
Excellent communication skills, both oral and written, including the ability to professionally communicate with a wide variety of individuals, respond to inquiries, and provide feedback in a timely manner.
Supervises team of 3-5 professionals with digital marketing and media responsibilities
Knowledge and Skills Required
BA/BS from accredited school required, MBA preferred
Minimum 7+ years of experience in Media and Digital
Minimum of 7+ years overall work experience in related position or Digital Planning role
Strategic & creative
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.