Bristol Myers Squibb Associate Director, Pan Tumor Marketing Deployment - Oncology in Princeton, New Jersey
This individual will champion the development of professional promotional strategy, plans and resources to support the Pan Tumor Strategy for OPDIVO, OPDIVO + Yervoy along with potential new combination assets.
Lead all Pan Tumor positioning, branding, messaging efforts for OPDIVO franchise inclusive of new assets
Co-partner will all new tumor launches to ensure brand consistency and sub-part 3 management if applicable
Driving market research and interacting with customer-facing teams to mine customer insights
Leading Branding consistency efforts including ownership of the Brands Guidelines.
Leading the development of pan tumor professional promotional materials
Lead branding efforts for major congresses (ASCO, AACR etc)
Managing the Pan Tumor professional marketing A&P budget, and ensuring good fiscal planning and management
Working closely with other members of the OPDIVO matrix team (i.e., medical strategy, sales training, sales operations, label operations, patient channel marketing, payer marketing, market research, and project management) to ensure successful and timely execution
Working collaboratively with medical, legal and promotional compliance team (PReP) to develop and execute high impact marketing materials
Ensuring strong alignment and integration across all tumor teams within the US as well as World Wide Marketing as appropriate
BA degree or equivalent is required; MBA is preferred
3-5 years of relevant marketing brand management experience or equivalent (experience in oncology is preferred)
Strong written and verbal communication skills
Experience working with and leading multi-functional teams to accomplish specific objectives and goals
Experience in managing external resources and partners, including Advertising agencies
Experience in utilizing primary and secondary market research
Strong organization and prioritization skills
Strong ability to comprehend and discuss deep clinical data
Bristol-Myers Squibb is an equal opportunity employer - Vet/Disability
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.