Bristol Myers Squibb Associate Director, Pan Tumor Marketing Deployment - Oncology in Princeton, New Jersey

This individual will champion the development of professional promotional strategy, plans and resources to support the Pan Tumor Strategy for OPDIVO, OPDIVO + Yervoy along with potential new combination assets.

Summary:

Lead all Pan Tumor positioning, branding, messaging efforts for OPDIVO franchise inclusive of new assets

Co-partner will all new tumor launches to ensure brand consistency and sub-part 3 management if applicable

Driving market research and interacting with customer-facing teams to mine customer insights

Leading Branding consistency efforts including ownership of the Brands Guidelines.

Leading the development of pan tumor professional promotional materials

Lead branding efforts for major congresses (ASCO, AACR etc)

Managing the Pan Tumor professional marketing A&P budget, and ensuring good fiscal planning and management

Working closely with other members of the OPDIVO matrix team (i.e., medical strategy, sales training, sales operations, label operations, patient channel marketing, payer marketing, market research, and project management) to ensure successful and timely execution

Working collaboratively with medical, legal and promotional compliance team (PReP) to develop and execute high impact marketing materials

Ensuring strong alignment and integration across all tumor teams within the US as well as World Wide Marketing as appropriate

Qualifications:

BA degree or equivalent is required; MBA is preferred

3-5 years of relevant marketing brand management experience or equivalent (experience in oncology is preferred)

Strong written and verbal communication skills

Experience working with and leading multi-functional teams to accomplish specific objectives and goals

Experience in managing external resources and partners, including Advertising agencies

Experience in utilizing primary and secondary market research

Strong organization and prioritization skills

Strong ability to comprehend and discuss deep clinical data

Bristol-Myers Squibb is an equal opportunity employer - Vet/Disability

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.