Bristol Myers Squibb Marketing Lead in Madrid, Spain
Marketing Lead Cardiovascular
A new exciting opportunity has arisen for a senior, experienced marketer to drive the implementation of Eliquis Strategy in Spain & Portugal.
The purpose of the role is to design and lead Eliquis strategy, as well as to coordinate the cross-functional activities related to the product. The Marketing Lead will be supported by two Brand Leads
As part of the Innovative Medicines team reporting to BUD the Eliquis Marketing Lead will:
Develop direct reports in the CV team, and their commercial and strategic capabilitiesOptimize commercial performance in Spain & Portugal through best in class Brand plans.Drive customer insights related to the Atrial Fibrilation treaters and stakeholders.Co-Lead with the Medical Lead the input into the regional strategy.Drive development and execution of the Brand plan and the strategic imperativesEnsure digital strategy will be implemented as part of the Brand planManage the development and delivery of non-promotional and promotional campaigns aligned to positioning and country needs.Be responsible for the A&P budget related to the brand.
Suitable candidates will need to demonstrate the following criteria:
Business or scientific degree.Product management experience (minimum 6 years), preferably in a large market.Experience from leading the launch of a specialty product, preferably in Cardiology in a large market.Understanding of the requirements of a specialty, and Primary Care market.Experience in working in a matrix environment and leading a local team/cross functional project.Strategic thinking, and communication skillsUnderstanding of the principles of market access.Fluent in Spanish and English - both oral and written.Willingness/ability to travel.
Experience in Cardiology marketing.Scientific background.Management experience in line and matrix capacity.European/regional marketing/project experience.Proven abilities to develop and maintain strong internal and external relationships.MBA, or Masters in Marketing
This role will offer the successful candidate: the opportunity to be leading a top 3 Brand in the retail Pharmaceutical business in Spain; exposure to Global brand team through direct involvement in key projects; the possibility to enhance management / leadership skills with direct and indirect reports; opportunity to further develop project management experience. He/she will play an instrumental role driving the performance of the company’s key growth drivers; will gain thorough understanding of cross-functional and cross-regional processes.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to gender identity, race, color, religion, sexual orientation, national origin or disability.
We’re creating innovative medicines for patients fighting serious diseases. We’re also nurturing our own diverse team with inspiring work and challenging career options. No matter the role, each one of us makes a contribution. And that makes all the difference.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.